Iceland Supermarket Romford - London

Bobby

Wanna make a complaint about the security guard I locked my bike up outside and went in then he proceeds to follow me when I stopped he stopped I asked him why are u following me and he replies by saying its my job and I say what ro follow me around the shop I'm not happy with the way I was treated and I think k he need to not discriminate people by the way the look something should be done cos I will never shop here again .....

Adeboun Banjo

I visited this Iceland today and there is black security man that works at Iceland, this man has always constantly stopping me after shopping from Iceland always demanding to see proof of my shopping when coming out of the store which I always do give him, bear in mind that there are customers coming in and out of the store that I have noticed that this man doesn’t stop. I get he is doing his job however he is using the authority of his post to embarrass me. Today he made me so upset that I started crying that I must see the manager, this man started shouting at me that he must see my receipt of shopping which I refused that it will have to be the manager who will check my receipt. This man has stopped me more than 4 times, today will be the 5th times, at least if you support someone, check your CCTV before approaching the customer. In my life I have not felt so uncomfortable this much, imagine a black man selling short a black womam.

charles burke

Staff very helpful. Plenty of stock plus checkouts very good to get out.

shafquat hussain

I have been going to this store for a number of years. The service I have found good. The food is of good quality and cheaper that other stores. It had good space for parking. Which really help to buy more shopping.

Mo Udd

Great staff and very conveniently located, free parking outside and some good selection of products. Shame no home delivery in this store but that's a blessing in disguise I guess. Also, next door you'll find Lidl, Halfords and a KFC.

Paul Essex

I walked into store today sunday at 14:10 as I got to the first isle the security guard shouted to a collegue called and he said oh its Chi Chi man which is slang for Gay I was the only guy in the isle absolutely disgusting security guard,

Blossom from the heart

The staff are lovely but not enuf on the tills. Small selection of things in the shop so rate it poor for food but OK for a quick stop off. Virtually no bread most visits. Toiletries has poor selection as is toilet roll. Getting in the shop a squeeze and getting out the shop a nightmare as they use this area for stock overflow. Still it has to be said the staff are patient, kind helpful and try to be in best spirits especially when things can be stressful.

K8tieg87

I would really recommend anyone to avoid this store. First time I ever used the store, my experience was poor and I haven’t been back since. The only plus for me really was the on site free parking, however it does tend to get busy.

The store itself looked quite clean and tidy and I easily managed to navigate my way round the store to get what I needed. I have a large family so I tend to use Iceland primarily for filling up my freezer. I find the fresh produce extremely poor quality and have even bought milk that has spoilt within 12hrs of purchase.

So I get to the till, the cashier was very young, inexperienced and very unprofessional. I loaded my shopping on one end and started bagging at the other. I had quite a lot and was not offered help packing although I’m not too bothered because I’d rather do it myself. Whilst I was packing the lady behind was getting impatient and I overheard her asking the cashier if I could just pay for my stuff now so she could be served. The cashier was intimidated by this and I could see that the lady was getting impatient. He was about to ask me when the lady butted in she came across very rude with her manner and tone towards me. On that basis I continued to pack my shopping at my own pace and refused to pay for my items until I had packed.

Normally I would have been more then amicable, but not in this instance. The cashier started rushing me but still didn’t help pack. I could see he was getting stressed because of the lady behind. His communication was poor, made me feel rushed and overall was a very negative experience. He could have explained to the lady that she should wait her turn and be patient however he didn’t, he made me feel rushed like I was one big inconvenience.

When I returned home I made a complaint and they did give me a free £10 voucher. But it still wasn’t enough to make me continue shopping at this particular store.